Automotive

Darling’s Hyundai Chrysler – A Hybrid Auto Dealership Design

Bringing two automotive brands under one roof, this dealership combines efficient design with high-performance service areas.

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Transforming Automotive Retail: The Renovation of Darling’s Hyundai Chrysler

In the ever-evolving automotive industry, dealerships must consistently upgrade and modernize their facilities to enhance customer experience and align with corporate branding standards. The renovation of Darling’s Hyundai Chrysler in Augusta, ME, is a prime example of how a dealership can be transformed into a state-of-the-art facility. Jewett Construction took on this ambitious project, creating a modern, efficient, and visually appealing space that meets the latest corporate identity standards while also improving functionality for both customers and employees.

The newly renovated dealership spans 32,578 square feet and features a Butler Manufacturing hybrid building design that incorporates both pre-engineered metal construction and traditional steel elements. This innovative approach provided both durability and cost-effectiveness, allowing for seamless integration of Hyundai and Chrysler’s distinct branding elements while ensuring long-term sustainability.

Blending Brand Identities in One Dealership

As a dual-brand dealership, Darling’s Hyundai Chrysler required a design that allowed each brand’s identity to be maintained while ensuring a cohesive customer experience. Each brand has unique corporate image requirements, from signage and showroom aesthetics to customer lounge designs.

The renovation included:

  • Distinct Brand Zones: Hyundai and Chrysler have separate yet complementary showroom spaces that reflect their individual corporate aesthetics.
  • Updated Customer Lounge: A welcoming waiting area was designed to enhance comfort, complete with modern furnishings, digital displays, and refreshment stations.
  • Brand-Specific Service Areas: Hyundai and Chrysler service bays were carefully planned to accommodate manufacturer-specific diagnostic tools and workflows.

Structural and Exterior Enhancements

To bring the dealership up to modern standards, significant structural upgrades were implemented. The exterior was given a complete makeover, featuring insulated metal panels that provide both durability and energy efficiency. These panels help regulate indoor temperatures, reducing reliance on heating and cooling systems and ultimately lowering operational costs.

The facility’s exterior also included:

  • Hyundai Element Design: The Hyundai section of the dealership now aligns with the brand’s latest image program, featuring clean lines and contemporary finishes.
  • Updated Chrysler Façade: Chrysler’s brand identity is reflected through bold, high-quality exterior cladding that enhances visibility and brand recognition.
  • Enhanced Landscaping and Parking: The parking lot was redesigned to improve traffic flow, provide ample customer parking, and create an aesthetically pleasing environment.

Expanding and Modernizing the Service Department

A dealership’s service department is crucial to customer retention and long-term revenue generation. Recognizing this, Jewett Construction focused on expanding and improving the service area to enhance efficiency and accommodate increased customer demand.

Key service area upgrades include:

  • Additional Service Bays: The expansion added multiple new service bays, allowing for faster turnaround times and increased daily capacity.
  • State-of-the-Art Equipment: Advanced vehicle lifts, diagnostic tools, and repair stations were integrated to support modern automotive technologies.
  • Dedicated Parts Department: The facility now houses a comprehensive parts storage area, ensuring quick access to necessary components.
  • Comfortable Service Write-Up Area: Customers can now interact with service advisors in a well-lit, climate-controlled space designed for efficiency and ease of communication.

Energy Efficiency and Sustainable Design

As sustainability becomes a priority in commercial construction, Darling’s Hyundai Chrysler was designed with energy efficiency in mind. Jewett Construction incorporated various sustainable elements to minimize the environmental impact and reduce operating costs.

Some of the key sustainable features include:

  • LED Lighting: Energy-efficient LED fixtures were installed throughout the facility, reducing energy consumption and maintenance costs.
  • High-Performance HVAC Systems: A new heating, ventilation, and air conditioning system was integrated to optimize climate control while reducing overall energy use.
  • Stormwater Management: An advanced drainage system was put in place to prevent runoff issues and comply with environmental regulations.
  • Improved Insulation: The use of insulated metal panels significantly enhances thermal efficiency, lowering heating and cooling expenses.

Optimizing Customer Experience

Customer expectations in the automotive retail sector are constantly evolving. To meet these demands, the renovated dealership was designed to provide a seamless and engaging customer experience from the moment visitors step through the doors.

Enhancements focused on customer experience include:

  • Spacious Showrooms: Open-concept layouts allow for better vehicle displays and easy navigation.
  • Interactive Digital Displays: Customers can explore vehicle features, financing options, and service plans through touchscreen kiosks.
  • Dedicated Kids’ Play Area: Families visiting the dealership benefit from a child-friendly space that keeps young visitors entertained.
  • VIP Sales Consultation Rooms: Private consultation spaces allow customers to discuss financing and vehicle details in a comfortable, distraction-free environment.

Executing a Phased Construction Approach

Since the dealership needed to remain operational during renovations, Jewett Construction implemented a strategic phased construction plan. This approach minimized disruptions and ensured that customers could continue to access sales and service departments without inconvenience.

The phased approach included:

  • Initial Site Preparation: Early work focused on infrastructure improvements, including electrical and plumbing upgrades.
  • Showroom Renovations: Work on the showrooms was completed in sections, allowing one brand’s showroom to remain open while the other was updated.
  • Service Bay Expansions: Construction of new service bays was carefully timed to avoid service disruptions.
  • Final Branding and Finishing Touches: The last phase involved adding signage, interior furnishings, and other brand-specific elements.

Jewett Construction’s Expertise in Dealership Projects

Jewett Construction has a long-standing reputation for excellence in automotive dealership construction and renovations. With over 100 successful dealership projects completed across New England, the company understands the intricate requirements of the industry and consistently delivers high-quality results.

The renovation of Darling’s Hyundai Chrysler is another testament to Jewett Construction’s expertise in creating modern, efficient, and customer-focused dealership spaces. From integrating the latest brand standards to optimizing workflow efficiency and sustainability, this project showcases the company’s ability to execute complex commercial construction with precision and care.

For dealerships looking to upgrade their facilities or embark on a ground-up construction project, Jewett Construction offers a proven track record of excellence. Contact us today to learn how we can bring your dealership vision to life.

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