Automotive

Exeter Subaru – A Sustainable & Energy-Efficient Dealership

A complete transformation incorporating showroom, office, and service expansion for long-term growth.

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Revamping Exeter Subaru: A Modernized Dealership for an Enhanced Customer Experience

As the automotive industry continues to evolve, dealerships must adapt by creating customer-focused, efficient, and sustainable facilities. Exeter Subaru in Stratham, NH, underwent a significant renovation to enhance both its operational capabilities and customer experience. With a 17,500 SF renovation, including a 7,200 SF expansion for the showroom, office, and service area, the dealership doubled its total size and service capabilities. The transformation aligns with Subaru’s latest corporate image while also meeting the Town of Stratham’s Gateway Zoning requirements, ensuring a seamless integration with the local landscape.

Comprehensive Dealership Expansion and Modernization

Jewett Construction was tasked with modernizing and expanding the existing dealership to enhance customer service, streamline operations, and improve sustainability. The project encompassed multiple key areas:

  • Showroom Expansion: The enlarged showroom provides a spacious, interactive environment for customers.
  • Office and Administrative Spaces: Additional office areas ensure a more organized and efficient workspace for staff.
  • Service Area Upgrades: An expanded service department offers increased capacity and quicker turnaround times.
  • Exterior Aesthetic Enhancements: The dealership’s new facade reflects Subaru’s latest branding requirements.

This renovation not only improved the dealership’s physical space but also redefined the way Exeter Subaru serves its customers.

Creating a Seamless Customer Journey

One of the primary goals of the renovation was to enhance the customer experience. From the moment visitors step onto the lot, they are greeted by a modern, well-organized facility designed to facilitate an easy and enjoyable car-buying process.

Key improvements include:

  • Open and Inviting Showroom: The redesigned showroom features large glass walls, allowing natural light to create a bright and welcoming atmosphere.
  • Digital Integration: Interactive kiosks provide detailed information about Subaru models, financing options, and service scheduling.
  • Comfortable Customer Lounge: A newly designed waiting area offers plush seating, refreshments, and entertainment options for guests.
  • Transparent Service Experience: Customers can now view their vehicles being serviced through glass partitions, reinforcing trust and transparency.

With these upgrades, Exeter Subaru has established itself as a customer-centric dealership that prioritizes both efficiency and comfort.

Service Department Expansion for Improved Efficiency

The backbone of any successful dealership is its service department. Exeter Subaru’s expansion included a substantial increase in service bays and technological upgrades to improve overall efficiency.

Key service department enhancements include:

  • More Service Bays: Additional bays allow for quicker vehicle turnaround and higher customer throughput.
  • Upgraded Diagnostic Equipment: State-of-the-art tools support Subaru’s latest vehicle technology.
  • Streamlined Service Check-In: The new service area features a dedicated check-in space for a more seamless customer experience.
  • Improved Technician Workspaces: Enhanced lighting, ventilation, and ergonomics improve work conditions for service staff.

By increasing service capacity and efficiency, Exeter Subaru can now better accommodate its growing customer base.

Balancing Modern Design with Local Aesthetic Requirements

One of the unique challenges of this renovation was ensuring compliance with the Town of Stratham’s Gateway Zoning requirements. The goal was to blend the dealership’s modern upgrades with the town’s traditional architectural style.

Key architectural enhancements include:

  • Clapboard Siding and Asphalt Shingles: These materials create a more residential appearance.
  • Gabled Roof Lines and Dormers: The building’s silhouette now aligns with the surrounding community.
  • Decorative Cupola: A classic design element that adds character to the facility.

By incorporating these elements, Exeter Subaru was able to modernize its facility while maintaining harmony with the local landscape.

Sustainable and Energy-Efficient Features

As part of Subaru’s commitment to sustainability, the Exeter dealership was upgraded with several eco-friendly features. These enhancements reduce the dealership’s environmental impact while lowering operational costs.

Key sustainability initiatives include:

  • Energy-Efficient LED Lighting: Reduces electricity consumption and enhances visibility throughout the facility.
  • Porous Pavement System: Allows for slow water filtration, minimizing stormwater runoff.
  • High-Performance Insulation: Helps maintain stable indoor temperatures while reducing heating and cooling costs.

These green building features align with Subaru’s reputation as an environmentally responsible brand.

Exterior Upgrades and Curb Appeal

The dealership’s exterior received a complete transformation, enhancing its visual appeal and making it a standout location in Stratham.

Exterior improvements include:

  • New Subaru Branding Elements: The updated facade includes Subaru’s signature branding features.
  • Enhanced Landscaping: Thoughtful landscaping elements improve the overall aesthetic.
  • New Entryway and Signage: A modernized entrance creates a welcoming first impression.

These upgrades help attract new customers and reinforce Exeter Subaru’s presence in the region.

Phased Construction to Maintain Business Operations

Keeping a dealership operational during a major renovation requires careful planning. Jewett Construction implemented a phased construction approach to minimize disruptions.

Key strategies included:

  • After-Hours Construction: Major renovations were scheduled outside of business hours.
  • Temporary Service Facilities: Alternative service areas ensured continued customer support.
  • Clear Communication: Regular updates kept staff and customers informed about construction progress.

This approach allowed Exeter Subaru to maintain business continuity while undergoing significant upgrades.

Strengthening Subaru’s Brand Presence

The completed renovations at Exeter Subaru reinforce Subaru’s brand identity, providing customers with a dealership experience that reflects the company’s values of reliability, sustainability, and customer satisfaction.

With an expanded service department, improved showroom, and eco-friendly upgrades, Exeter Subaru is now positioned as a premier dealership in New Hampshire.

A Model for Future Dealership Transformations

The transformation of Exeter Subaru sets a benchmark for future dealership renovations. By prioritizing customer experience, operational efficiency, and sustainability, Jewett Construction successfully delivered a modern facility that meets both Subaru’s corporate standards and the needs of the local community.

For dealerships looking to modernize their facilities, Jewett Construction offers expertise in delivering seamless, high-quality renovations tailored to the needs of today’s automotive industry.

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