Automotive

McFarland Ford – A Smart & Sustainable Dealership Redesign

With a new showroom addition and expanded service capabilities, this Ford dealership upgrade is built for the future.

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McFarland Ford: A Modernized Dealership Redefining Customer Experience

Automotive dealerships today are more than just places to purchase vehicles—they are customer experience centers that reflect the innovation and values of the brands they represent. The renovation of McFarland Ford in Exeter, NH, was a transformative project aimed at modernizing the dealership to align with Ford’s latest corporate standards while enhancing both operational efficiency and customer satisfaction. Jewett Construction was entrusted with this extensive renovation, which included interior and exterior upgrades, a showroom addition, and an expanded service department.

Expanding the Showroom to Enhance Customer Engagement

The showroom serves as the focal point of any dealership, setting the stage for customer interactions, vehicle displays, and brand storytelling. At McFarland Ford, a 1,200 square-foot showroom addition was incorporated to create an open and inviting space that allows customers to explore the latest Ford models in a comfortable environment.

Key showroom upgrades included:

  • Spacious Layout: The showroom was expanded to allow for more vehicles on display and an improved customer flow.
  • Modern Interior Finishes: High-quality flooring, energy-efficient lighting, and contemporary furnishings elevate the dealership’s ambiance.
  • Interactive Digital Displays: Customers can explore vehicle configurations, financing options, and service plans through digital kiosks.
  • Private Consultation Areas: Dedicated customer engagement spaces provide a comfortable setting for sales discussions.

Expanding and Upgrading the Service Department

A dealership’s service department is a critical component of customer retention and long-term success. To improve McFarland Ford’s service capabilities, a 19,700-square-foot addition was constructed to house an upgraded service department, administrative offices, and parts storage areas.

Service department enhancements included:

  • Increased Service Bays: The expansion added more service bays, allowing for a higher volume of vehicle maintenance and repairs.
  • State-of-the-Art Equipment: Advanced diagnostic tools, lifts, and service technology improve the efficiency and precision of repairs.
  • Customer-Focused Service Drive: A designated service drive enhances customer convenience by streamlining vehicle drop-off and pickup.
  • Technician Workstations: Ergonomically designed workspaces improve efficiency and comfort for service technicians.

Exterior Upgrades for a Modern, Brand-Aligned Presence

The exterior of McFarland Ford was completely modernized to reflect Ford’s latest branding requirements while creating a visually appealing and welcoming first impression.

Exterior renovations included:

  • New Facade and Entrance: A refreshed facade featuring aluminum composite panels and updated signage reinforces the dealership’s branding.
  • Expanded Parking and Display Areas: The reconfigured lot provides more space for inventory display and customer parking.
  • Energy-Efficient Exterior Lighting: LED lighting enhances safety, visibility, and energy efficiency.
  • Landscaping Enhancements: Thoughtfully designed landscaping adds curb appeal and improves the overall aesthetic.

Incorporating Sustainability and Energy Efficiency

Jewett Construction prioritized sustainability and energy efficiency throughout the McFarland Ford renovation. The facility was upgraded to meet modern energy standards while reducing operational costs.

Key sustainable features included:

  • LED Lighting: Energy-efficient lighting systems throughout the showroom, service area, and offices reduce electricity consumption.
  • Daylight Harvesting: Solatube skylights allow for natural daylighting, reducing the need for artificial lighting during the day.
  • High-Performance Insulation: Upgraded insulation enhances climate control efficiency and reduces heating/cooling costs.
  • Smart HVAC System: Automated climate controls optimize energy use while maintaining customer comfort.

Ensuring Minimal Disruptions During Construction

Renovating an operational dealership requires careful planning to minimize disruptions to daily business activities. Jewett Construction implemented a strategic construction phasing plan to allow McFarland Ford to continue serving customers throughout the renovation process.

Construction management strategies included:

  • Phased Renovations: Work was conducted in phases to maintain uninterrupted operations.
  • Temporary Entrances and Signage: Clear signage guided customers through the dealership during construction.
  • Night and Off-Hours Work: Major construction activities were scheduled outside peak business hours to minimize customer impact.
  • Regular Communication: Ongoing project updates kept dealership staff informed and prepared for each phase of the renovation.

Enhancing Customer Comfort and Convenience

Creating an inviting and comfortable environment for customers was a top priority in the renovation of McFarland Ford. The newly upgraded customer areas were designed to enhance the dealership experience.

Customer-focused improvements included:

  • Upgraded Customer Lounge: Comfortable seating, complimentary Wi-Fi, and a refreshment bar provide a welcoming waiting area.
  • Dedicated Kids’ Zone: A family-friendly space allows parents to shop while their children remain entertained.
  • Quiet Work Areas: Designated spaces for customers who need to work while waiting for service appointments.
  • Streamlined Service Check-In: Digital kiosks enable quick and easy service check-ins, reducing wait times.

Future-Proofing the Dealership for Long-Term Success

To ensure McFarland Ford remains at the forefront of the industry, Jewett Construction incorporated future-ready design elements that allow for scalability and adaptability.

Future-proofing initiatives included:

  • EV Charging Stations: The facility includes infrastructure to accommodate electric vehicle charging as demand grows.
  • Modular Office Spaces: Flexible office layouts allow for easy reconfiguration as the dealership evolves.
  • Service Department Scalability: The design allows for future service bay expansion if needed.

Setting a New Standard for Automotive Dealerships

The renovation of McFarland Ford represents a commitment to excellence in dealership design, customer service, and sustainability. With an expanded showroom, enhanced service facilities, and modernized exterior, the dealership is poised for long-term success.

Jewett Construction specializes in automotive dealership renovations that prioritize functionality, brand alignment, and customer experience. If you’re considering a dealership renovation or expansion, contact us today to learn how we can help bring your vision to life.

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