Automotive

Reynolds' Subaru – A Waterfront Auto Sales Experience

Blending historic charm with modern efficiency, this waterfront dealership brings sustainability to a new level.

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Transforming Reynolds' Subaru: A Modern Dealership with Historic Charm

Reynolds' Subaru in Old Lyme, Connecticut, has been a cornerstone of the community for generations. Established in 1859, the Reynolds family has built a reputation for providing high-quality vehicles and customer service. To better serve their loyal customers and expand their offerings, the dealership underwent a significant renovation. Jewett Construction was honored to take on this project, balancing modern dealership innovations with the historic charm of Old Lyme.

Balancing Tradition with Modern Automotive Retail

One of the unique challenges of this project was maintaining the dealership’s historic appeal while integrating modern automotive retail elements. Old Lyme has a rich architectural heritage, and it was important that the renovation honored the town’s aesthetic while creating a space that aligned with Subaru’s latest corporate identity.

Key project goals included:

  • Expanding showroom space to enhance the customer experience.
  • Creating a service center equipped with state-of-the-art facilities.
  • Improving efficiency in sales, service, and vehicle storage areas.
  • Designing a sustainable dealership that minimizes environmental impact.
  • Incorporating high-end finishes to create a welcoming atmosphere.

A High-End Showroom That Reflects the Subaru Brand

One of the highlights of the renovation was the complete transformation of the showroom. Subaru is known for reliability, safety, and outdoor adventure, and the new showroom was designed to reflect these core values.

Showroom enhancements included:

  • Expanded Display Space: The new layout allows for more vehicles to be showcased indoors, giving customers a better opportunity to explore various models.
  • Floor-to-Ceiling Windows: Natural light floods the space, creating an inviting atmosphere while reducing reliance on artificial lighting.
  • Premium Finishes: A combination of warm wood tones, modern ceramic tiles, and Subaru’s signature design elements were incorporated.
  • Customer Lounge with Fireplace: The waiting area was designed for comfort, featuring plush seating, a fireplace, and a coffee bar.
  • Interactive Digital Displays: Customers can explore Subaru features, customization options, and financing tools via touchscreen kiosks.

Enhancing Service Capacity and Efficiency

The renovation included a significant upgrade to the dealership’s service department. To accommodate a growing customer base and improve efficiency, the service area was expanded and reconfigured.

Service center improvements included:

  • Radiant-Heated Floors: The service area floor features in-ground heating to provide a comfortable working environment for technicians during cold months.
  • 12 Service Bays: The expanded service area allows for faster turnaround times on maintenance and repairs.
  • Express Service Drive-Thru: A newly integrated drive-thru lane enables quick oil changes and routine maintenance without customers having to leave their vehicles.
  • Parts Storage Expansion: An organized, easily accessible parts department improves workflow and reduces service delays.
  • State-of-the-Art Diagnostic Equipment: Cutting-edge tools allow technicians to quickly identify and address vehicle issues.

Incorporating Sustainable Building Practices

Reynolds' Subaru has always prioritized environmental responsibility, aligning with Subaru’s commitment to sustainability. This renovation included several eco-friendly features to reduce the dealership’s carbon footprint.

Sustainable initiatives included:

  • LED Lighting: Energy-efficient lighting was installed throughout the facility to lower electricity consumption.
  • Solar Panels: A rooftop solar array was added to generate renewable energy on-site.
  • Water-Efficient Plumbing Fixtures: Low-flow fixtures help conserve water in restrooms and service areas.
  • Recycled and Locally Sourced Materials: Flooring, countertops, and construction materials were selected based on sustainability factors.
  • Stormwater Management System: Permeable pavers and drainage systems minimize runoff and protect local waterways.

Preserving Old Lyme’s Historic Charm

One of the most distinctive aspects of this project was ensuring that the dealership maintained its historic character. The new showroom and service center were designed to blend seamlessly with Old Lyme’s classic New England architecture.

Architectural elements included:

  • Carriage House Design: The exterior features barn-inspired gabled rooflines and vertical siding.
  • Stone Veneered Subaru Tower: A signature feature that ties the dealership into the Subaru brand while respecting the town’s aesthetic.
  • Wood Accents: Exposed wood beams and trim details add warmth and tradition to the space.
  • Blended Landscaping: Native plants and stonework ensure the property feels integrated with its surroundings.

Creating a Seamless Customer Experience

Beyond aesthetics and sustainability, this renovation was designed to create a frictionless customer experience. Every aspect of the dealership’s layout was carefully planned to optimize flow and convenience.

Customer experience enhancements included:

  • Efficient Parking and Traffic Flow: Redesigned parking areas and directional signage ensure smooth navigation.
  • Digital Check-In for Service Appointments: Customers can schedule and check in for service via a mobile app.
  • Child-Friendly Spaces: A dedicated children’s play area allows parents to browse comfortably.
  • Modern Finance and Consultation Offices: Private meeting rooms provide a comfortable setting for discussing vehicle financing.

Maintaining Business Operations During Construction

Since Reynolds' Subaru remained open throughout the renovation, careful planning was required to minimize disruptions to sales and service operations. The project was completed in strategic phases to ensure customers and staff could continue daily activities with minimal inconvenience.

Key strategies for business continuity included:

  • Working during off-hours to complete major structural updates.
  • Utilizing temporary service bays to accommodate repairs during construction.
  • Segmenting showroom upgrades to keep part of the dealership accessible at all times.
  • Providing clear signage to guide customers through temporary access routes.

A New Standard for Reynolds' Subaru

The renovation of Reynolds' Subaru in Old Lyme, CT, is a testament to the power of thoughtful design and construction. This transformation balances modern dealership efficiency with the historic charm of its surroundings, creating a space that enhances both operations and customer satisfaction.

By expanding showroom space, upgrading service capabilities, and incorporating sustainable design elements, Reynolds' Subaru is now positioned to serve customers for generations to come. Jewett Construction is proud to have been a part of this exciting project, and we look forward to continuing our work in the automotive dealership sector.

If you’re considering a dealership renovation or expansion, contact Jewett Construction today to see how we can bring your vision to life.

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