Automotive

Rockingham Honda – A Ground-Up Honda Dealership Build

Upgraded with green technology, this dealership enhances sustainability and efficiency.

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Revamping Rockingham Honda: A Cutting-Edge Dealership Transformation

In the world of automotive retail, a dealership must provide more than just a place to buy cars—it must offer a full-service experience, blending modern aesthetics with functionality. The construction of Rockingham Honda in Salem, NH, was an ambitious project aimed at delivering a state-of-the-art dealership that would enhance both customer experience and operational efficiency. Jewett Construction was proud to take on the challenge of designing and constructing a 26,000-square-foot facility that embodies the Honda brand’s latest corporate identity while optimizing workflow for staff and technicians.

A Ground-Up Dealership for Rockingham Honda

The new Rockingham Honda dealership was part of a dual-dealership project completed for Rockingham Motors, sharing the same lot with the recently constructed 33,000-square-foot Rockingham Toyota. This project required a ground-up approach, ensuring that every detail—from showroom layout to service bay efficiency—was carefully planned and executed to meet Honda’s corporate standards.

Key features of the facility include:

  • Spacious 10,000 SF Showroom: A well-lit, inviting space designed to showcase Honda’s lineup while offering customers a premium buying experience.
  • 16,000 SF Service Garage: A high-tech service department equipped with 19 service bays and 12 hydraulic lifts.
  • High-Speed Overhead Doors: Air-operated glass overhead doors for seamless vehicle flow in and out of the service area.
  • Modern Customer Lounge: A comfortable waiting area with amenities that elevate the customer experience.

The goal was to create a space that not only met the needs of Rockingham Honda but also exceeded customer expectations for dealership efficiency and comfort.

Constructing a Customer-Centric Experience

In modern auto retail, a dealership is more than a place to purchase vehicles—it is an immersive brand experience. The new Rockingham Honda showroom was designed with this philosophy in mind, prioritizing aesthetics, customer engagement, and seamless navigation.

Some of the customer-focused elements include:

  • Honda’s Latest Image Program: The dealership incorporates Honda’s latest design elements, ensuring brand consistency.
  • Spacious Sales Areas: Open, modern spaces allow customers to interact with sales professionals in a relaxed setting.
  • Digital Displays and Interactive Technology: Informative screens provide real-time updates on inventory, service wait times, and financing options.
  • Comfortable Lounge Area: Customers can wait in a stylish lounge with complimentary Wi-Fi, refreshments, and designated workspaces.

By focusing on the customer journey, Rockingham Honda ensures that each visitor has a stress-free and enjoyable experience.

Advanced Service Facilities for Maximum Efficiency

The success of any dealership depends heavily on its service department. Rockingham Honda’s new service garage was designed to optimize workflow, reduce maintenance time, and provide technicians with the best possible working conditions.

Key features of the service department include:

  • State-of-the-Art Equipment: The facility is outfitted with cutting-edge diagnostic and repair tools.
  • Quick-Service Lanes: Dedicated lanes for oil changes and minor services allow for faster turnaround times.
  • Eco-Friendly Features: LED lighting and advanced ventilation systems improve sustainability and air quality.
  • Technician Break Rooms and Workstations: A well-designed workspace fosters productivity and employee satisfaction.

With these enhancements, Rockingham Honda ensures that customers receive top-tier service with minimal wait times.

Energy-Efficient and Sustainable Design

As sustainability becomes a growing priority in the automotive industry, dealerships are looking for ways to reduce their environmental footprint. The new Rockingham Honda facility integrates several eco-friendly elements, making it a leader in green dealership design.

Sustainability features include:

  • Radiant Heat Flooring: The salesroom floor includes energy-efficient radiant heating to reduce HVAC costs.
  • Rain Gardens and Water Management: An elaborate underground infiltration system handles stormwater runoff, reducing strain on municipal drainage.
  • LED Lighting: Energy-efficient lighting throughout the facility minimizes power consumption.
  • Recycled Materials: Eco-friendly construction materials were used wherever possible.

By incorporating these green building strategies, Rockingham Honda not only saves on operational costs but also contributes to a more sustainable future.

Exterior Enhancements and Visibility

The dealership’s exterior was carefully designed to align with Honda’s branding while maximizing curb appeal and visibility. Key exterior features include:

  • Signature Blue Honda Tower: A recognizable element of Honda dealerships that makes the facility instantly identifiable.
  • ACM and EIFS Finishes: A combination of aluminum composite metal (ACM) and Exterior Insulation and Finish System (EIFS) for a sleek, modern look.
  • Landscaping and Display Pads: Thoughtful landscaping and vehicle display pads enhance the customer’s first impression.

These details create an inviting and high-end appearance, reinforcing the professionalism and prestige of the Honda brand.

Seamless Project Execution

Building a dealership from the ground up requires detailed planning and execution. Jewett Construction worked closely with Rockingham Motors, architects, and suppliers to ensure a seamless process.

The project involved:

  • Phased Construction: The timeline was carefully structured to minimize disruptions.
  • Coordination with Manufacturers: Honda’s corporate guidelines were met with precision.
  • Strict Quality Control: Every aspect of the build was thoroughly inspected for compliance and excellence.

The result was a modern, well-designed dealership that enhances Rockingham Honda’s ability to serve customers efficiently.

Impact on Rockingham Honda and the Local Community

The completion of the new Rockingham Honda facility represents a significant upgrade for both the dealership and the surrounding community. The dealership’s enhanced service capacity, modern showroom, and energy-efficient design contribute to an improved customer experience while creating new jobs and supporting local economic growth.

Additionally, Rockingham Honda’s investment in a high-quality facility signals a long-term commitment to providing top-tier service and vehicle options to customers in the Salem, NH, area.

A Model for Future Dealership Construction

The success of the Rockingham Honda project sets a benchmark for future dealership construction. By integrating the latest in customer experience, service efficiency, sustainability, and branding, this facility serves as a model for how modern auto dealerships should be designed and built.

Jewett Construction remains committed to helping automotive businesses achieve their vision through expert construction services, strategic planning, and a focus on quality. If you’re looking to upgrade or build a new dealership, Jewett Construction has the expertise to bring your project to life.

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